Alfa5 - XR Gaming Sport Experience
IRL Immersive - Interactive - Competitive - AR - VR - Metaverse
Alfa5 Make the impossible possible.
Alfa5 is the world’s largest XR Gaming Sports installation, where sport and technology come together in a new model of active entertainment.
Created by Layers of Reality, an international studio specializing in immersive experiences, in collaboration with Eurofitness, Alfa5 revitalizes disused spaces and transforms them into a cutting-edge hub dedicated to movement, play, and digital culture.
The installation offers up to nine immersive activities designed to engage both body and mind through dynamic, interactive performances suitable for all types of visitors. Each experience is fully customizable: you can choose your pace, set the intensity, and define your own goals, tailoring the activity to your preferences. Challenges can be tackled solo or in a group, with activities including a virtual ascent of Everest, dynamic target practice, simulated soccer matches, or immersive obstacle courses with lasers inspired by action movie scenarios.
Alfa5 redefines the concept of active gaming and digital entertainment, offering an accessible, engaging, and adaptable experience where sport, technology, and creativity come together on a single platform designed for active fun.
Produced by: Layers of Reality
Flagship Installation: Barcelona, 2024
Info: Available for installation in North America for 2025/26
Access the full presentation: ALFA5 INFO
For further information specific to the North American territory, please contact Marco Bruscoli: marco@wolfbrown.com